Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

国外体育创新创业研究的前沿热点与发展启示——基于Web Of Science的文献计量分析     

唐元超  许建  蒋东升  陈政天 《浙江体育科学》2020,(3):8-14,108

为更好地了解国外体育创新创业领域研究的前沿热点和发展趋势,明晰我国发展的不足。运用文献计量法、数理统计法等对1968—2018年Web Of Science(SSCI、SCI等核心库)中的收录的123篇文献进行了计量分析。结果表明:国外体育创新创业领域已取得一定的成果,但也仍存在作者合作脉络单一、实证研究单薄、案例分析不够全面等问题,建议国内应取长补短,从巩固理论研究、深入实证研究、加强协作脉络、延伸企业家精神内涵等方面入手,以期更好地促进我国体育创新创业领域的发展。  相似文献   

Study Abroad Experience and Career Decision-Making: A Qualitative Study of Chinese Students     

WU Yihan 《Frontiers of Education in China》2020,15(2):313

  相似文献   

Can a non-Muslim Mass Shooter be a “Terrorist”?: A Comparative Content Analysis of the Las Vegas and Orlando Shootings     

Mohamad Hamas Elmasry  Mohammed el-Nawawy 《Journalism Practice》2020,14(7):863-879

ABSTRACT

This study used the 2017 Las Vegas and 2016 Orlando mass shootings as case studies to explore alleged double standards in reporting of events featuring Muslim and non-Muslim mass perpetrators of violence. The study used framing theory and content analysis to examine Los Angeles Times and New York Times coverage of the shootings during the one week immediately following each event. Findings are consistent with previous literature and the researchers’ expectations. The Orlando shooting, carried out by a Muslim, was allotted more coverage despite the fact that it produced nine fewer fatalities than the Las Vegas shooting, perpetrated by a white non-Muslim. The analysis also showed that the examined newspapers were more likely to employ a “terrorism” frame in their coverage of the Orlando shooting than in their coverage of the Las Vegas shooting; link the Orlando mass shooting with the global war on terrorism; and to humanize Stephen Paddock, the white perpetrator of the Las Vegas shooting. Framing differences found in this study may contribute to downplaying the threat of white male gun violence, and to reinforcing fears of Islam and Muslims.  相似文献   

The application of inertial measurement units and functional principal component analysis to evaluate movement in the forward 3½ pike somersault springboard dive     

Cherie Walker  John Warmenhoven  Peter J. Sinclair 《Sports biomechanics / International Society of Biomechanics in Sports》2019,18(2):146-162

Based on technological and analytical advances, the capability to more accurately and finitely examine biomechanical and skill characteristics of movement has improved. The purpose of this study was to use Inertial Measurement Units (IMUs) and Functional Principal Components Analysis (fPCA) to examine the role of movement variability (assessed via angular velocity), on 2 divers (1 international level; 1 national) performing the forward 3½ pike somersault dive. Analysis of angular velocity curves during ive-flight identified 5 fPCs, accounting for 96.5% of movement variability. The national diver’s scatter plots and standard deviation of fPC scores illustrated larger magnitudes of angular velocity variability across dive flight. For fPC1 and fPC3, magnitudes of SD variability were 282.6 and 201.5, respectively. The international diver illustrated more consistent angular velocity profiles, with clustering of fPCs scores (e.g., fPC1 & 3 = SD’s of 75.2 & 68.0). To account for lower variability in the international diver, the ability to better coordinate movement sequences and functionally utilise feedback in response to initiation of the somersault position is highlighted. Overall, findings highlight how both IMUs and fPCA can more holistically and finitely examine the biomechanical and skill characteristics of movement sequences with the capability to inform athlete development.  相似文献   

基于用户兴趣度量的知识发现服务精准推荐     

丁梦晓  毕强  许鹏程  李洁  牟冬梅 《图书情报工作》2019,63(3):21-29

[目的/意义]针对当前知识发现服务中存在的个性化程度不高和推荐效果不佳等问题，提出一种基于用户兴趣度量和内容分析的推荐算法。[方法/过程]文章通过特征词分布、LDA主题分布、引文结构网络三个维度构建学术资源模型，并通过对用户行为的度量，计算用户对其浏览学术资源的兴趣度，结合学术资源模型构建用户兴趣模型。将用户兴趣模型与学术资源模型匹配，计算其相似度，得到用户对每条学术资源的兴趣值，最后将兴趣值最高的TOP-N学术资源推荐给用户。[结果/结论]通过实验检验算法的有效性和推荐准确率，结果显示，本文从实时动态度量兴趣的角度，提出的推荐算法能较好地预测用户兴趣，推荐效果显著，为实现发现服务精准推荐提供思路。  相似文献   

The influence of water depth on kinematic and spatiotemporal gait parameters during aquatic treadmill walking     

Taeyou Jung  Yumi Kim  Hyosok Lim  Konstantinos Vrongistinos 《Sports biomechanics / International Society of Biomechanics in Sports》2019,18(3):297-307

The purpose of this study was to investigate kinematic and spatiotemporal variables of aquatic treadmill walking at three different water depths. A total of 15 healthy individuals completed three two-minute walking trials at three different water depths. The aquatic treadmill walking was conducted at waist-depth, chest-depth and neck-depth, while a customised 3-D underwater motion analysis system captured their walking. Each participant’s self-selected walking speed at the waist level was used as a reference speed, which was applied to the remaining two test conditions. A repeated measures ANOVA showed statistically significant differences among the three walking conditions in stride length, cadence, peak hip extension, hip range of motion (ROM), peak ankle plantar flexion and ankle ROM (All p values < 0.05). The participants walked with increased stride length and decreased cadence during neck level as compared to waist and chest level. They also showed increased ankle ROM and decreased hip ROM as the water depth rose from waist and chest to the neck level. However, our study found no significant difference between waist and chest level water in all variables. Hydrodynamics, such as buoyancy and drag force, in response to changes in water depths, can affect gait patterns during aquatic treadmill walking.  相似文献   

The biomechanical characteristics of high-performance endurance running     

Stephen J. Preece  Christopher Bramah  Duncan Mason 《European Journal of Sport Science》2019,19(6):784-792

The biomechanical profile of high-level endurance runners may represent a useful model that could be used for developing training programmes designed to improve running style. This study, therefore, sought to compare the biomechanical characteristics of high-performance and recreational runners. Kinematic and kinetic measurements were taken during overground running from a cohort of 14 high-performance (8 male) and 14 recreational (8 male) runners, at four speeds ranging from 3.3 to 5.6?m?s^?1. Two-way ANOVA analysis was then used to explore group and speed effects and principal component analysis used to explore the interdependence of the tested variables. The data showed the high-performance runners to have a gait style characterised by an increased vertical velocity of the centre of mass and a flight time that was 11% longer than the recreational group. The high-performance group were also observed to adopt a forefoot strike pattern, to contact the ground with their foot closer to their body and to have a larger ankle moment. Importantly, although observed group differences were mostly independent of speed, the tested variables showed a high degree of interdependence suggesting an underlying unitary phenomenon. This is the first study to compare high-performance and recreational runners across a full range of kinematic and kinetic variables. The results suggest that high-performance runners maintain stride length with a prolonged aerial phase, rather than by landing with a more extended knee. These findings motivate future intervention studies that should investigate whether recreational runners could benefit from instruction to decrease shank inclination at foot contact.  相似文献   

Investigating Identity: Gender,Overseas Experience,and Japanese Youth     

Erina Ogawa 《Journal of Intercultural Communication Research》2019,48(3):185-202

Identity is prominent in academia, despite it being difficult to define and measure due to its dynamic and multifaceted nature. In Japan, awareness of the make-up of Japanese youth is increasingly crucial as Japan becomes a more internationalized and ageing society. This paper examines, by identity mapping and discriminant analysis, the cultural identities of 94 Japanese youth. While strong Global identities separated the respondents with from without overseas experience, ties to National identities and Relationships were found respectively for males and females. This paper suggests that regarding the study of cultural identities, gender does matter – at least in Japan.  相似文献   

2017年世界男排联赛中国男排与对手比赛技术效果对比分析          下载免费PDF全文

陈贞祥  赵德峰  沈琼 《体育科研》2019,(2):97-108

通过对比分析在2017年世界男排联赛上中国男排与对手在比赛中的整体技术效果、3站比赛间中国男排自身的技术效果及各站对手的技术效果，得出在劳尔教练任期的第一次世界大赛中国男排技术效果上的优势与不足，为其日后训练比赛提供数据参考和建议。研究发现：中国男排在发球、一传和防守技术效果上显著差于对手，一攻和反攻技术效果略差于对手，仅拦网技术效果显著好于对手。发现中国男排存在如下问题：（1）发球技术能力与外教战术意图不匹配，且缺少沟通；（2）一传稳定性差，顶不住大力发球冲击成为被对手制约的短板，且一传的差距直接转化为一攻的差距表现出来；（3）二传传平拉开球速度不够快，导致战术进攻意图过于明显；（4）比赛中拦网技术存在补拦意识仍不够、移动跟不上、拦一点放弃了两点的不足；（5）防守队员预判能力不够，下蹲过浅造成移动慢，从而对拦起球的保护跟不上。此外，研究还就3站比赛进行分类对比分析，得出了相应结论与建议。  相似文献